My name is Tyler Luce. I am proud to be a first generation Filipino-American that started existing in 1997. I am currently living near Detroit, Michigan.

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Design is my fundamental discipline while the digital medium is my approach to further explore a complete system of communication, from human to human.

I am a multidisciplinary visual designer with an emphasis on brand identity and digital experiences with a ten year background in graphic design.

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With a high-level of design thinking, and expertise in digital marketing, I extensively concern myself with both these intersections of communication; from the ideation the message, to the broadcasting of it onto different platforms.

My work revolves around brand identity, content strategy, and digital experiences in a wide-range of industries from medical, hospitality, cannabis, technology and more.

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Through analytical approach and collaboration with clients, I look to generate a solution that is both impactful to the brand, scalable with the company, and memorable to the consumer.

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From building brand identities, to bespoke experiences such as custom, scalable and optimized websites — to structuring a content ecosystem that fits the business goals behind a brand. My work lives between the relationships of myself and people passionate about their own work.